Now this is cool Wired writes, No More Ringing in Your Ears. It started in Korea and now all set to make a global apperance. No more bland oldie ringing, insted the phone user can now choose the music s/he wants their callers to listen to when they call them. Best thing is its not dependend on the handset and can be personalised. Another of those fast buck making services the Airtels and Reliance alikes can start.